The increase in the world's population in many countries means a much bigger market for the Stainless Steel Cooler and the other types and designs of coolers that Coleman manufactures. With one other new problem, the world is facing now, (global warming and the expected rise in global temperatures), there will be a huge need and demand for equipment to keep food and drinks cold like the steel coolers of Coleman.

The Chinese market for example is one of the potential huge markets for the red steel cooler, since the Chinese have a natural liking for the red color, believing that the color brings luck. To the Chinese people, such things as luck are quite important in their choices and decisions to buy things, like buying a red steel cooler, because the red color, they believe, brings them all the luck in many things.  

With a huge population of over one and a half billion people contributing at least a week of their year in the farms helping in the production of food for the whole country, many will need the Cheap Coolers to keep their cold drinks while working out in the fields. This practice, started in the days of Mao Tse Tung, is most likely continuing to this day, because it was the solution to the yearly famines and starvation of the big Chinese population back then. Now that the world is quite concerned and noisy about the food shortages expected with the new rise in the world’s temperatures, you cannot hear much from the Chinese about this problem. It is likely they will always have enough food for their people, as they have a very good system of food production.

Coleman may even start considering now the moving over of some of their operation in the production of their Coleman Cooler to China, where labor is comparatively cheaper than in many other parts of the world. Anyway, the outsourcing of jobs now, including the manufacturing of many consumer items, is the trend of the hour. Coleman may even share some of the luck their Coleman Steel Cooler will bring to the Chinese buyers. The Chinese after all, could be correct in believing that the color red means luck.

With Coleman expecting to make large sales in the huge Chinese market of their coolers and other field equipment, as an “outdoor company” what better luck can the company expect?